The Best Loom Structure for Content Offer

The goal with the loom is to assert your authority.

YOU DON’T NEED CASE STUDIES TO BOOK CALLS AND CLOSE CLIENTS.

Intro

THE LOOM STRUCTURE THAT FILLS UP CALENDARS

Step 1: Thank them for providing you with their email address and thank them for taking the time to watch the video. [spend less than 30 seconds on this]

Understand that you’re trying to sell some of the busiest people on the planet (business owners) so please take the time to thank them for watching your video.Thank you for providing me with your email address on Instagram and for taking the time to watch this video

Step 2: Introduce yourself and sate your headline making it clear what you do and positioning yourself as an authority in the market

My name is X and I am the proud owner of (name of your agency)
I specialise in helping ( STATE YOUR HEADLINE / OFFER)
- We help entrepreneurs double their audience and sales by facilitating the distribution of their message through Short form content and leveraging revenue growth mechanisms to nurture and monetise their community.

Step 3: Case Studies - Why should they listen to your 5-10min video? [spend less than 2 minutes on this]

Use one or two case studies to showcase some of the results you’ve achieved for similar businesses - don’t spend too much time doing this, this is to be used for them to understand that you’re talking about things you’re an expert in
If you have any assets online that you can visit or share while you’re making the video, do it! Anything that increases your authority should be shared.