Social Proof Building - Watch this Video:

https://player.vimeo.com/video/652104672?h=7fccec4052

Why is social proof so important?

Social proof is the result of a deeply rooted psychological bias that every human has, it implies trust in other people.

The belief that comes with this bias is that The majority knows better and that if you want to make the best decision, you need to look at the decisions other people have made.

This means that we can use this bias to our advantage by sharing so many case studies, results, testimonials from current clients to create a force that pushes every potential client who is on the fence to convert!

Look at the biggest players in the online space, they literally have hundreds ugly looking testimonials or customer interview calls on their website or social media.

The reason they do this is because the action of looking at this content warms you up at the subconscious level without you even having a choice about it.

Have you ever bought a course and ended up finding out that the program you bought wasn’t that good and ask yourself how you could’ve spent thousands of dollars without doing your homework and doing more research about the course?

I recently bought an $8,600 program and when I got access to the program, I already knew most of everything in the program.

HOW DO YOU ADD SOCIAL PROOF?