Have you ever sent out a cold email to just see it opened and not even opened sometimes? That’s because 90% of businesses know it's just a blast from a software that you’ve done after using snov.io to find their email.

You need to stand out from the crowd and actually show that you care about the business and are there to take them from X to Z and not just sell them some bullsh*t service.

How do you do that?

• You can record a cold loom - It’s a great method but way too time consuming if the owner hasn’t given you permission to shoot and it may not be viewed.
• You can include a personalised first line in your email, all automated through Lemlist.

So now, what is a personalised line?

A personalised line is ONE short line that will go at the start of a sales email.

The idea of a personalised line is to show the receiver of the email that the email is PERSONAL and is not a blanket/template email that has been emailed to 1000s of people.

To do this, the personalised line must look like it can not have been written for anyone else. It must have key information in there about the business owner or the business, and it must be informal english and be short and concise.

The email in which the personalised line will be placed will usually read like this:

Hey {FIRST NAME},

I hope you’re well. {PERSONALISED LINE}

So I know you're probably wondering who I am and why I am so rudely interrupting your day, so I'll get straight to the point.

BODY OF EMAIL.

So for example, for a business called Butterfly Store, with an owner called Jess, the email with the personalised line might look like this:

Hey Jess,

I hope you’re well. Just came across your feature in the Butter-Fly blog - great to hear how far you and Tom have come since starting Butterfly Store back in 2010!