PROFILE FUNNEL BUILDING

Building your personal social media profiles:

Your profile(s) function like a landing page/sales page. Most of the content that is on your website can be added to both your personal profile on social media and website.
Prospects who will receive a cold message or even a paid advertisement will immediately jump to your social profile to validate that what you are claiming is true.
Your headline on your social profiles, similar to your website headline, needs to call out the audience and the specific problem you are solving.
Your background image needs to be aesthetically pleasing and should stand out from the other profiles in your niche!
Your main profile picture should also be a clear picture of you, you don’t want to use a profile picture where we can’t really see you.
Your description should be a mini sales letter, it calls out the audience, the problem you are solving, introduces your solution, displays credibility, social proof, case studies, and presents a call to action (mostly for LinkedIn)
If you have a media section, add youtube videos, native videos, etc.
If you’re using LinkedIn, try to get as many recommendations as you can. These act exactly like testimonials.

Examples of my profiles:

DON’T START PROSPECTING FROM A PROFILE THAT DOESN’T HAVE THE FOLLOWING: