How To Troubleshoot Campaigns And Make Them Successful
https://player.vimeo.com/video/652108057?h=3cfd7b29af
It is important to understand that any outbound prospecting campaign is made up of different stages, this means that when you’re looking to figure out a way to make it work, you need to first figure out the stage of the funnel that isn’t working and Only make a modification at that stage of the funnel.
There can exist many different stages in a funnel for different campaigns, so for now we’ll only focus on the stages of the Value approach that we use mostly when we’re prospecting.
STAGE 1: Connection stage ( Cold lead - warm lead)
STAGE 2: Qualified lead stage
STAGE 3: Value video stage
STAGE 4: Viewing rate of the value video stage
STAGE 5: Conversion to meetings.
Between every stage there will be a conversion rate that needs to be calculated, this will be the metric that helps us establish if the work being done at the prior stage is working well.
Between the Connection stage and the Qualified stage, there is the Conversion rate from DM to a prospect becoming a WARM LEAD ( someone who shares with us their email address)