Watch the training on this call:

https://player.vimeo.com/video/704531761?h=a3a8700a2a&badge=0&autopause=0&player_id=0&app_id=58479

Common Problems Ecom Brand Owners Face:

1. Rising CPMs from FB Ads + Ton of volatility
2. Lack of producing User-generated Content per month
3. Most aren’t experts in setting up campaigns properly and scaling
4. Ecom brand owners are frustrated with Facebook and looking to pivot but don’t understand the TikTok platform
5. Working with multiple agencies and paying each separately

1st) Start a convo

1. Share something about them or something that only them [niche] would be aware of

1st… qualification

(Create your own style but these are just frameworks you can follow)

Ex: Hey [first name], I see that you’re an ecom brand owner from Australia, has the lockdowns made it harder for you to generate sales?

Move into the rational brain next:

Hey [first name], I believe you’re running an ecom brand in the [specific niche] how are you dealing with Rising CPMs on the Facebook platform?