MESSAGING FRAMEWORKS AND APPROACHES TO USE WHEN PROSPECTING!

There are a few approaches that you can use when trying to get a stranger to get on a call with you:

OPTION 1: You can start a conversation and nurture them till they like you and trust you enough to get on a call

OPTION 2: Cold message + You can warm each prospect up by sharing pre-built content (personalized loom video) that is meant to educate them on your service/product and that sell them on getting on a call with you.

OPTION 3: Mix option 1 and option 2, you use both approaches at the same time to get better conversion rates.

In our service, we mostly focus on using the second approach ( OPTION 2) , as it’s the one that is the easiest to scale and the most efficient one!

The framework for the messages in this approach is simple and here they are:

MESSAGE 1:

Hi {name},

Hope you’re doing well,

{Explain how you found the prospect and why you’re reaching out to them}

{Explain what you specialize in using one or two lines} ( Get {{ outcome }}  using {{ mechanism}} in {{time frame}}

{Offer something of value, something they can’t say no to}

Thank them,

Your name.