https://player.vimeo.com/video/653888747?h=bdb927aefd&badge=0&autopause=0&player_id=0&app_id=58479

WHY IS FB SUCH A POWERFUL PLATFORM

Facebook as a platform is known to many business owners, marketers for it’s huge potential when it comes to the world of advertising but not many people understand the crazier impact that this platform can have for business owners who are making less than seven figures a year and who are looking for ways to acquire customers organically.

In the past year, I’ve generated more than 90% of the 280k+ in cash from Facebook organically. I did this alone, without a team of 20 Virtual assistants and I believe that if I was more disciplined and had the business model that I have now since the beginning of the year, I could’ve easily generated half a million in sales already.

Now, how is it that people are making over six figures per month leveraging Facebook organically? The answer lies in the tendency that humans have of always wanting to be part of a community. A community of people with similar attributes or people on the same mission as them.

On Facebook, there are over 600 million Facebook groups and I can 99.99% guarantee you that the prospects you’re looking for can be found in a Facebook group.

This presents us with amazing leverage!  Normally, If you were to do outreach/outbound prospecting, you would have to scrape thousands of emails or find one profile at a time of each prospect, ask them to connect and then present them your offer.

With having all your prospects in a single group, you get to easily skip many of the inefficiencies around prospecting.

1. When joining a group, you’re almost guaranteed that everyone in the group is interested in the topic of the group!
2. If you join paid groups, the quality of the leads you get is as good as it gets since they’ve already invested $$ to achieve the outcome you sell.
3. You can leverage different mechanisms to publish your message every active member of the group without needing to reach out to each of them
4. You can turn that audience into your own over time and sell them repetitively.

In order to get the most out of Facebook as a platform, you need to make sure that you’re implementing mechanisms that make the whole system work perfectly and generate you hundreds of meetings and hundreds of thousands of $.

THE COMPONENTS OF THE SYSTEM

PROFILE FUNNEL & IMPORTANCE OF SOCIAL PROOF

Before you try converting anyone into a meeting on Facebook, you need to make sure that you’ve built a great profile funnel. Many people will mess this part up because they don’t understand what makes a social profile funnel work.

They think that a profile funnel is having a great headline, a great offer, a great banner, a nice picture but the truth is that if you lack social proof, your Facebook profile funnel won’t do much converting.

Another thing is that - if you lack consistency in posting social proof on your profile or creating engagement on the profile, you will be leaving a lot of money on the table!