Watch the video on this content:

https://player.vimeo.com/video/655093181?h=fa3b124867&badge=0&autopause=0&player_id=0&app_id=58479

TARGETING LOCAL BUSINESSES, SMALL BUSINESSES, SOLO ENTREPRENEURS, ROLES, ETC

Outreach workflow:

From IG to LinkedIn or Email

As you will notice, using instagram is going to be super efficient when it comes to finding leads, but it is possible that the leads that you will be messaging prospects who may have become numb to sales messages, so in order to fight that, your focus should be to find them & contact them on a platform where they’re not getting spammed as much.

Most of the current niches aren’t getting spammed as much on Instagram but it’s best to have a solution in case they are.

3-5 weeks after having launched IG outreach, you will have a really big list of qualified leads, you should’ve been tracking those that responded and those that didn’t.

For those who didn’t, I want you to get your VA to spend a day or two finding these leads’ Linkedin profiles, facebook profile or scraping their emails.

The goal with this approach is to have multiple touchpoints with prospects. Just because a prospect didn’t respond to your message doesn’t mean they’re not interested, it simply means they’re busy running a business, taking care of their family,etc.

Finding qualified leads

Leverage the following three methods to find prospects:

1. Hashtags: If you’re targeting a specific profession, hashtags will work perfectly and you can also segment them by adding the city.

Example: #realestateagentnewyork #plumbernewyork #fitnesscoachnewyork

1. Influencers: If you know many influencers in your niche, you can leverage their followers to find a large amount of qualified leads.

This is going to be efficient, as most of these leads will have already created the belief that they need some of the services you want to sell them, of course this is as long as the influencer actually supports the same message that you’re trying to push.

Example: Ryan Serhant