How To Structure Your Value Videos - Loom Videos:

https://player.vimeo.com/video/707521297?h=6465b3e07e&badge=0&autopause=0&player_id=0&app_id=58479

Why spend hours making personalised videos?

The only real advantage of making personalised videos for prospects is that you gain a COMPETITIVE EDGE over most people in your niche offering the same services!

If you follow the structure I’ve created below for our Value Videos, you’ll never have an empty calendar**.**

Other than the value provided and sales tactics, why does sending value videos work really well?

• Reciprocity bias: describes a social rule in the human culture that highlights the importance of repaying another person who provides a favour

THE LOOM STRUCTURE THAT FILLS UP CALENDARS

Built and refined this structure from me and my clients sending over 1000+ loom videos

Step 1: Thank them for providing you with their email address and thank them for taking the time to watch the video. [spend less than 30 seconds on this]

• Understand that you’re trying to sell some of the busiest people on the planet (business owners) so please take the time to thank them for watching your video.Thank you for providing me with your email address on Instagram and for taking the time to watch this video

Step 2: Introduce yourself and sate your headline making it clear what you do and positioning yourself as an authority in the market

• My name is X and I am the proud owner of (name of your agency)
• I specialise in helping ( STATE YOUR HEADLINE / OFFER)

Step 3: Case Studies - Why should they listen to your 5-10min video? [spend less than 2 minutes on this]