So far you have heard about why you should move on TikTok - Let’s continue with the offer you should sell.
There are 3 main categories of the service you can sell to businesses in relation to TikTok:
Organic management + content
sell it as the first offer to get your foot through the door
ideal if you are just starting out or do not have access to leads who do 75-100k pm + in rev.
reasonably priced, great margins, high perceived value from the business owners perspective
Ad creatives - UGC
probably UGC is what you have heard about many times before
play the clip from Shan (My First Million podcast host) → UGC (3553) Shaan Puri - Host of the MFM Podcast talking about UGC - YouTube
UGC is a tool to build trust, thus there is always a story
technical details of UGC videos (20-33 second long, hook - main story part - CTA)
4 categories of UGC videos to be aware of (Problem first, testimonials, unboxing, how-to)
don’t invent anything new - get good at recognizing what is great out there
find the creators and be the creative director after analyzing a bunch of successful creatives