How To Build The Content That Warms A Prospect Up So Much That They Start Loving You?

https://player.vimeo.com/video/652102999?h=269e727d4a

Before we start going over the structure and frameworks of the content, let’s first list out the different types of content that can be used and shared with our cold prospects.

1. CASE STUDIES
2. TESTIMONIALS
3. YOUR PROCESS TO DELIVER THE TRANSFORMATION
4. YOUR POINT OF VIEW OF THE MARKET
5. STORIES ON SOCIAL PLATFORMS.

CASE STUDIES + TESTIMONIALS

I’m putting these together because they are more effective together and there is a higher chance that the client that you delivered amazing results for, also gave you a testimonial ;)

If they didn’t….get them to give it to you!

Here is how you should structure your case studies + testimonials:

1. Start by explaining the Before State

“Before engaging with {company} they were {previous }. Their metrics were {insert previous state metrics}”

1. Go over the After state

“ After working with our team, the results were great: {insert after state feelings, metrics, etc}

1. If you can mention the name of the client/company - even better!