Why is TikTok Better than Facebook?

TikTok takes marketing back to its basics. It’s not about the lookalikes, or gimmicky targeting anymore. The algorithm is more content focused, if you nail down creatives you win. 80% creatives, 20% targeting.

It’s A real blue ocean. Boasting, in some cases, 60-70% cheaper CPM’s and great traffic quality, and users from all walks of life, ages, demographics, and technological backgrounds.


Are there a lot of TikTok Agency Owners?

Nope -  the demand is bigger than what the market can offer. A lot of agencies want to become part of this but lack the parts to make it successful.


What if our TikTok Clients don't have video content that can work on TikTok?

Content creation is a service that we offer. We have a pool of trained creators that can produce content on demand through our guidance and management.


Is it easier to track conversions on TikTok than it is on Facebook?

No, TikTok is in fact worse at tracking conversions compared to Facebook. Because Tiktok only has 1 day session on default accounts. At Adtok we have enterprise level account management, where if we add your clients to our system, they will get access to another Pixel with 7 day attribution.

On top of that, we track performance with post purchase surveys as well as Tripel whale (a third party software tool) to make better decisions.


Can I leverage the white label partners’ studies?

Yes, you will be able to leverage their case studies, but you will only get access to them by reaching out to them personally on Discord.