Watch the call recording by clicking here.

Things To Test:

  1. Industry/Sub Niche
  2. Subject line
  3. Copy length
  4. Source | D7L | Groupon | Paying for Google | Yelp | Local coupons | Craigslist
  5. CTA | Video Audit | Straight to the call | Free trial
  6. Customization | yes or no

Other things to test:

Benchmarks:

Open 60-80%

Response 10%-30%

Booked meeting rate 1%-5%

What metric matters the most?

Booked meetings

What is a fair sample size for testing?

50-75 per test