Personalized Value Approach VS. Evergreen Value Approach Workflow:

https://player.vimeo.com/video/652002104?h=22c444dc92

What is the difference between both:

1. The personalized value approach is a workflow that you use when you’re reaching out to prospects and offering a personalized value video or audit of their current situation, with the goal to provide them insights that can help them reach the next level/ desired state.
2. The evergreen value approach is a workflow that you use when you’re using an evergreen video to educate and share insights that are meant to show them a clear new process of reaching their desired state.

When should you use the different approaches:

1. Personalized value approach: I recommend/ask you to use this workflow when you’re targeting big whales, the kind of whales that are getting approached by hundreds of other service providers trying to sell the same services like yours!

You should use this approach especially if the problem that you solve can easily be seen from the outside, example: Fb ad copy, creatives, social media presence, emails, etc.

Examples of niches that I recommend using this approach: Ecommerce brands, Big corporations, C level prospects, etc

1. Evergreen value approach: I recommend using this workflow when you have access to a lot of leads, more than you know what to do with!

The main purpose of this approach is to save you time, but I recommend strongly starting with the personalized value approach first before you jump to the evergreen value approach, because in order for you to build an amazingly converting evergreen value video that is meant to sell prospects, you need to have done a lot of reps!

Most people who fail with this outreach workflow go straight to evergreen without ever trying and doing reps with the Personalized value approach. Don’t do this!