Content Marketing, Why Is It Important?:

https://player.vimeo.com/video/652102474

As information becomes more and more readily available for everyone who has access to the internet, people have started to want to do more research before they make a purchase.

This means that the prospects that you’re trying to sell your product/services to or that you’re trying to get on a meeting will immediately want to learn more about you and your competition before they make a decision.

The purpose of the content that you create is to position yourself as the expert of the thing that you’re selling, to position yourself as THE ONLY X in the market that can help them get to where they want to get as efficiently as possible.

Examples of content that can achieve this goal are:

• Case studies.
• Testimonials.
• Documenting the process that you take to get your clients the desired outcome.
• Facebook/ Instagram Stories about daily wins.
• Your point of view ( of the market, a mistake that most x are making that is costing them)

Where and when to share this content?

1. You should first share this content on the channels that you’re prospecting on..

So if you’re prospecting on Instagram, make sure you have a minimum of 5-6 short pieces of content on your feed!