CONTENT DISTRIBUTION PROCESS - Watch this Video:

https://player.vimeo.com/video/652101898

It is important to have a process that you follow when distributing your new pieces of content, a lot of people just stick to sharing it on one platform where most of their customers hang out, but that’s the wrong way to do it!

You should make sure to spread your content and the transformation that you offer to your ideal customers on Facebook, Instagram, Youtube, email list & LinkedIn.

Here is my process to distribute my content:

Step 1: Create the content on a google doc & record it using Loom

Step 2: Download the video to my computer & Send the video to my phone

Step 3: Upload the video on Facebook, LinkedIn & Instagram!

• If you have an audience of your ideal clients, you can ask “who wants to receive this new asset I just built around xx” this will give you the feedback you need in order to know what kind of content your audience like”

Step 4: Upload it to Youtube using my computer and make sure to upload a description under the video!

Step 5: I use ActiveCampaign to send some of the new pieces of content to every person that I’ve ever been on a discovery/sales call with!

This is so powerful, because prospects who weren’t ready 5 months ago, will see your new content and get back to you saying that they’re ready to pay you!

Example of this step below:

I got on a call with Rachel around September/November last year and we ended up not moving forward together but I decided to send a mass email containing a value video and here is what her response was:

STEP 6: Share an update and a small summary of the content that you just built on your Facebook and Instagram stories.