WHAT DO I KNOW THAT OTHERS AREN’T AWARE OF?

If you want to create a post that literally changes the way your audience or your industry views the world, your service, the journey to their desired outcome, you need to be able to answer this question.

The answers to this question provide you with all the information you need to share with a prospect in order for them to believe that they really need your thing.

I recommend that you write out at least 10 things that you’re aware of, that your market may not be paying attention to.

Keep in mind that I’m not asking you to come up with ideas/arguments/facts that no one has ever heard of, the truth is that you won’t be able to find anything that hasn’t been discovered before, Instead I want you to focus on explaining these ideas from your point of view and how they impact your industry.

Examples:

• Instagram/fb outreach is the best method to leverage when reaching out to brands, since there are customer service reps being paid to make sure that your inquiry gets forwarded to the right department
• Charging one time fee for three months is easier than signing a monthly retainer for 3 months. It also helps you collect capital upfront.
• Leveraged consultant model is infinitely much better than an agency model
• Delegating your outreach increases your probability of success.
• Etc

Once you have 10+ ideas or facts, I want you to pick one and elaborate on the idea to create your worldview shifting post following the structure below.

Structure of the post

Headline:

• Mention the idea