Watch the video on this lesson:

https://player.vimeo.com/video/657513499?h=292f9deb80&badge=0&autopause=0&player_id=0&app_id=58479

If you were to ask me which of the different methods I prefer to use to generate attention, generate engagement and inbound traffic when you have an audience, I’d say Stories.

Many people don’t leverage this tool and it kills me. The truth is that relying on posts made in your feed isn’t enough! I personally don’t even look at the facebook feed, but you best be sure that I spend my days looking at other people’s stories.

Important things to keep in mind:

• You shouldn’t use the stories only when it comes to generating leads, you should use them to warm up your audience. Let them see your work ethic, your personality, your interests, anything that isn’t your business.
• You should spend more time focusing on building your audience before you try focusing on these conversion mechanisms. Without an audience, you won’t have much to convert.

What can you post in your stories:

• Client results, testimonials, etc
• Day to day, what you’re working on, your thoughts
• Launch Messages
• Lead magnets or content release

How do you get them to engage:

• Polls
• Q/A

Frequency:

Once you have an audience, I recommend that you post on your stories multiple times a day, as much as you can and you remain active at least 4 days a week.

Examples