https://player.vimeo.com/video/657513404?h=ef544593f6&badge=0&autopause=0&player_id=0&app_id=58479
Value posts are posts created with the purpose to literally give away the solution (or the thinking behind the solution) to a specific program.
Most people make the mistake of just creating content that isn’t highly specific, they’re afraid of giving away the exact solutions they offer, because they’re afraid that once the prospect has the answer to his questions, they won’t need their services…
THIS IS THE BIGGEST MISTAKE YOU CAN MAKE WHEN IT COMES TO CREATING CONTENT.
The real truth is that the more people are aware of your solution, the more people want to take advantage of it, and that results in a small % of your audience converting and buying your paid service since they’d rather have a PRO take care of the problem.
Humans are lazy, as long as they have access to capital, they will always want to pay to avoid work.