Watch the piece of content on this lesson:
https://player.vimeo.com/video/656979623?h=7060b3c1a9&badge=0&autopause=0&player_id=0&app_id=58479
Purpose:
The main outcome you want to achieve by creating and sharing a transformation post is to bring awareness to the fact that you’ve been able to crack the code when it comes to achieving the desired outcome of your audience.
Main concerns when it comes to transformation post:
- Should the post be about a customer transformation or your own? It can be about both, you can share your own transformation, if you’ve been in the same shoes, been on the same journey and achieved what they’re looking to achieve. If you haven’t, then simply use a case study of a client going through the transformation.
- What if I don’t have case studies? You shouldn’t focus on what you don’t have, focus on the insights and the stories that you’ve consumed around your niche and create transformation posts out of them.
Be resourceful!
PARTS OF A TRANSFORMATION POST
- HEADLINE:
The headline is the most important part of the transformation post, as that’s what people will look at to make a decision if the post is pertinent or not.
Figure out what is the most important subject, pain, problem that your industry deals with and leverage the following headline structures:
- HOW I ACHIEVED [DESIRED OUTCOME] AFTER HAVING DEALT WITH [COMMON OBSTACLE
- HOW [NEW MECHANISM] HELPED ME ACHIEVE [DESIRED OUTCOME OF THE INDUSTRY] WITHOUT HAVING TO DEAL WITH [OUTDATED/INEFFICIENT MECHANISM]
- HOW I WENT FROM [STRUGGLING WITH TO ACHIEVE DESIRED OUTCOME] TO ACHIEVING IT IN [SHORT TIME FRAME]
Example: