Watch the video on this lesson:
https://player.vimeo.com/video/684000567?h=b06bc5f719&badge=0&autopause=0&player_id=0&app_id=58479
Since this program is built to help you scale past 50k/month or add an extra 50k/month, then I won’t go in depth on how to build an end to end sales team as it’s almost impossible to manage and keep a sales team happy if you’re doing less than a few hundred thousand dollars per month.
You need only one sales person that is committed, that understands your service/product as much as you do, and most importantly someone who has been in your shoes or the shoes of your ideal customer.
In this piece of content - I’ll cover where to find someone who understands your offer, how to incentivize them, the importance of keeping their calendar full, how to ramp them up on your offer & appointment setting process
What should you look for and where should you look at?
- Most agencies or online business owners who are selling high ticket service, look to delegate their sales, the first thing they think of is hiring a closer but after having spent thousands of dollars hiring a closer service, I’ve realized that its ridiculously more complicated to get an experience sales person to understand & sell your service properly.
- Instead I recommend that you look at your network, look for someone on the same path as you, but who is a little bit further ahead and simply offer them an opportunity to join your organization for a sales/growth expert opportunity.
- Per example: Log in your facebook, instagram, linkedin or really any platform where you know people doing the same thing as you hang at.
- Make the following post : “ Hi, my name is Serge, I’m currently running x business to Y niche and we’re growing like crazy, so I’ve decided that it’s time to onboard a sales rep who can help me close meetings for 15%-50% of each deal. If you’re interested in learning more about the opportunity, I’ve made a short video describing the role. Shoot me a message and I’ll share it with you”
- Again remember that the right incentive is important but when it comes to sales people, the right incentives is EVEN MORE CRUCIAL. So promise as much as you can promise without bankrupting your business.
- If you’re selling retainers - I suggest giving up to 50% of the first months’ retainer
- If you’re selling one time packages, offer 10%-20% of the whole deal.
SCORECARD + HIRING VSL
Link to the hiring vsl google doc and vsl funnel
Important: You don’t need to create this hiring vsl, you can simply stick to making a short video about the scorecard and a short story about you and who you help.