LEVERAGE THIS EVERGREEN VIDEO SALES LETTER STRUCTURE TO CONVERT COLD PROSPECTS AT SCALE IN YOUR OUTBOUND PROSPECTING CAMPAIGN:

https://player.vimeo.com/video/652202876

The purpose of such a video is to help you sell your mechanism, your service, your offer at scale.

It is important for you to have been able to convert some prospects on a sales call before through a discussion or a personalized video, since you need to KNOW the thing that makes every prospect tick once they see it or learn about it.

This thing could be:

• The transformation that you have been able to bring other people who were in the same situation as the prospect
• The actual step by step process you follow to deliver results.

For this one it is important for it to be a NOVEL mechanism or else people will overlook it and not pay attention! The only exception is having a known mechanism but adding your own twist to it that makes people have an epiphany.

You need to establish a knowledge gap that most of your market has and the purpose of this sales video is to educate them, and make them want to be part of this new world that you/your team have created.

Things to keep in mind:

1. This video is going to be mostly shared with people who don’t trust you yet, so it is important to keep the video short!

Duration of the video: 5-15 minutes max.

1. As much as this video is here to educate prospects, it is even more crucial to use it to sell you & your service.
2. The main goal for this video is to make people want to get on a call with you after watching it.
3. Leveraging some visual assets helps so I recommend building a flow using Lucidchart
4. When making the video, make it as if you were making it for a single person, so don’t use plural pronouns.
5. Make sure people can see you, avoid making a video where you’re only recording the screen.

Structure of the video:

• Thank the prospect for watching the video:
• They’re investing their time watching the video so please greet them and thank them for watching the video.