Video Covering This:
https://player.vimeo.com/video/652159510?h=7da1d6ac54
The intuitive way and what most people do to go about acquiring customers is to either launch an outbound prospecting campaign or to launch some ad campaigns to generate inbound traffic targeting their ideal customers.
We also focus mainly on helping you implement outbound prospecting campaigns targeting your ideal customers (brands, local businesses, etc) but after seeing the potential of strategic partnerships, I believe that it can be a more efficient mechanism to acquire customers.
WHY?
- Most of your competitors are going to be spamming the same prospects that you’re going to be messaging, so in most markets, prospects have become numb to these claims.
- It’s hard for you to stand out from the crowd since you offer the same thing as thousands of others.
- The level of trust a referred prospect VS a cold prospect is night & day.
- It’s much easier to locate & reach out to other service providers who are already serving your ideal customer.
REQUIREMENT:
- In order to have the best success rate with this process, you NEED to have PROOF.
The more case studies, testimonials, and proof that you can get your hands on the better it will be for you to form these partnerships.
WHY WOULD OTHER AGENCIES/SERVICE PROVIDERS REFER YOU TO THEIR CUSTOMERS?
There are really two main areas that you can target with a B2B solution/service:
- Help a business improve how they’re helping their customers
- Helping other agencies increase the price/value of what they’re offering to their current customers
- Help them retain their current customers more/longer