Watch the video on this lesson:

https://player.vimeo.com/video/659780719?h=ab3075889b&badge=0&autopause=0&player_id=0&app_id=58479

Why should everyone have a facebook group?

  1. BRAND: One of the core components behind the success of Apple, Kim Kardashian, Iman or Elon musk is the brand that they’ve been able to build for themselves.

You don’t buy these influencers/brand’s products because of the actual thing you’re buying, you’ve bought into the person/brand so much that anything they put out will be valuable for you.

A facebook group gives you the ability to create a community that you can provide really valuable insights - without a community, no brand can be created.

  1. Conversion mechanism: when someone joins your private facebook group, they’re essentially making a vote, they’re voting to the fact that they want whatever outcome you’re promising.

Therefore everyone who joins, as long as they can afford your solution, are almost guaranteed to be qualified.

By having a fb group that has a specific target audience, solving a specific problem, you’re essentially adding friction to make sure that only those who are really interested make the request to join.

  1. The community: the more people join the group, the more valuable your group becomes, since it’s not about you anymore, people can join to learn and get support from other members. Cool little flywheel effect.

Nothing is better than creating a brand while still converting a small % of your audience into sales.

SETTING UP YOUR FB GROUP

Naming the group:

This will be crucial if you want to make it easy for people to find your group organically and to make it easy for them to understand what they get! Prospects shouldn’t have to make a decision about joining or not joining…as soon as they see the name, the banner, the description, they should want to join!

Membership questions:

You’ll have the opportunity to add three questions, I suggest you ask the following questions:

  1. One question about what they do, who they sell to or simply who they are.
  2. One question that asks them for their email address - for an exclusive piece of content