https://player.vimeo.com/video/651988833?h=93d5e03543
Why is Volume so important when you’re looking to sell your offer, grow your business and achieve your goals?
I like to compare Volume to Gravity - imagine jumping out of the 100th floor of a building, the outcome is Certain and it is Death
I believe that if you do enough Volume - the outcome is certain too, the outcome of doing enough outreach and getting a lot of attention from your niche is Guaranteed success.
Definition of GRAVITY: the force that attracts a body toward the center of the earth, or toward any other physical body having mass.
The new definition of VOLUME: the force that attracts an offer toward a prospect or a group of prospects.
Why do most people fail to get enough traction to scale their offers/business when doing outbound prospecting?
Most people do not because they don’t have the right messages, the right channel, or the right offer, they fail because they fail to realize the amount of volume required to sell their services/products.
Here is the journey of most agency owners/entrepreneurs who fail:
Step 1: They copy an offer/niche that is proven in the current market - an offer that has been sold by someone else.