The Goal of VSL is to change beliefs!

Video sales letter to make it rain:

https://www.loom.com/share/12640cb39a0a432b9835f4670ca0c8a8

Title:

“ How {{ Company}} went from {State 1} to {State 2} in {Time frame} using {Mechanism}”

( The more specific the headline - the better hehe)

• The one core concept they must believe to Buy your product/service:
• This is the thesis of the video sales letter.

Example:

In catholicism, the one thing that everyone needs to believe in order for everything to fall in place, is the BIBLE!

The goal is to break people’s limiting beliefs. ( The education part will be to break these limiting beliefs)

What are the 3-5 things your prospects must believe to be true such that they buy your product?

1. Belief
2. Belief
3. Belief

1.START WITH WHO YOU ARE AND WHO YOU’VE HELPED. ( Drop bombs on bombs - for credibility)

• They don’t know you and they don’t trust you. Make sure they know what’s up asap.

2.WHO THIS IS FOR?