https://player.vimeo.com/video/652106348?h=30f5334fc9
If you don’t know what the most painful problem that your market is facing, I don’t care how many messages you send out, your conversion rates will remain really low!
This is why I recommend that before you try selling people anything, you focus on getting their feedback on your offer, you ask them about their current situation, what problems are they facing, what are they most worried about, what is their desired state, what are they missing in order to get their desired state, why haven’t they already found a solution to that problem?
Once you know all this information, you will easily know what your claim will be!
Most people struggle with creating powerful messages because they lack niche insights, they lack understanding of what the niche is dealing with, they can’t relate to the niche!
Once you have found the painful problems of the niche, you’ll notice that they face many problems at once, so then you will have to choose what to put in your message and what to leave out.
I recommend that you focus on sharing a message that talks about the solution that brings them Asymmetric returns!
How you say something is more important than the message itself, especially if you are in a competitive market.
In Breakthrough Advertising, Eugene talks about these two things which I think are SO IMPORTANT to understand if you want to become the best at crafting highly resonating messages with your niche/audience.