Key To Unlocking True Wealth:

https://player.vimeo.com/video/651986628?h=30d2de1059

I’m creating this piece of content 2 days after deciding to 2x the price of our current program and my goal in this content is to help you do the same, maybe even 2-5x your current pricing structure, which in return will most likely help you fall back in love with your business.

Before I dive in-depth with How to make sense of doubling or 3x your price, What are the advantages of doing so, I’d like to give you my personal reasoning behind it, which is:

YOU ARE TRADING YOUR LIFE FOR MONEY, MIGHT AS WELL ASK FOR A LOT OF IT.

Now, this reason isn’t going to make prospects want to give you more money, so my goal in this video is to help you understand how you can increase your prices and still get prospects paying you top $ for it.

PRICE TO VALUE DISCREPANCY

The main reason anyone buys anything is that they’re hoping to get something more valuable than what they’re paying.

Most business owners don’t think in Value when they’re creating their prices or even the stuff they’re selling, and this has also been my thought process when I started out.

My goal was to try to get as much money as possible for the smallest amount of value provided to my customers. This thought process is what keeps people fighting for pennies when there are billions to be collected from the market.

The new way of thinking and decision making when it comes to pricing and value creation is:

How can I deliver the most amount of value to my customers and be able to charge a premium price?

Flow chart - price to value discrepancy

WHAT DO MOST BUSINESS OWNERS DO WHEN PRICING THEIR SERVICES/PRODUCTS AND DECIDING ON WHAT THEY WANT TO OFFER:

1. They look at what the marketplace is paying their competitors
2. They look at what the competitors are offering
3. They decide to charge a bit less for their service/products to remain competitive
4. They decide to offer a little bit more value