Copywriting Framework:

https://player.vimeo.com/video/651986320?h=daa2f00524

To be used for your videos, email, webinar, lead magnets, social posts.

If you’re looking to start building highly converting assets and literally get people handing you money after going through your content then you’ll need to pay attention to this copywriting framework.

I’ve personally used to build out most of the content that I put out, I rarely ever create a piece of content that isn’t meant to nurture and sell my audience, and in order for me to pull it off every time, I make sure to follow the structure below!

1. Introduce a Bodacious claim in your headline ( How to remove_Pain/Problem and achieve _ Desire through _New Mechanism)
2. Back up the claim with proof
3. Talk about problems, fears, failures
4. Talk about desires and dreams
5. Tell them who this is for..
6. Give the core concept Something they must easily understand
7. Insert credibility - social proof and results
8. Explanation 3-6 steps. Show proof, break down any objections, break down limiting beliefs.

OPTIONAL 👇🏾

1. Transition into selling - Option 1 and Option 2
2. Give high-level breakdown of the offer