FOUR STEPS TO REVELATION:
https://player.vimeo.com/video/651981912?h=04d4a7e42f
The purpose of this training is to provide you with the strategies of creating services/products that WIN!
The old way of building {Product development model} companies was the following:
- Concept stage: A founder turns his passion and vision into a business plan, makes a hypothesis for the service/product needed to be built, makes a hypothesis on the customers who will buy the product and where they can be found, makes a hypothesis on how they’ll reach the customer and finally, this leads to some basic assumptions on pricing.
- Product/service development: The founder and his team get to work, start building the product/service, start building their marketing and promotion programs, start building sales assets, start targeting first customers.
- Alpha/Beta Test: Marketing launches a full communication plan, sales signs up the first beta customers and the organization decides to scale the sales team.
- Launch: Product/service launches and the company goes into full crazy spending mode, building sales channels and supporting marketing.
The issue with going through this process when building your business is that you forget one thing, the most important thing, which is Customer and market development.
What’s wrong with the old way:
- Prioritize building your product/service instead of developing your customers and market
- Believe that customers are going to appear from nowhere and keep coming.
- Don’t notice that trial and error is going to run you out of $ and run you out of business
- Spending and hiring as if success was guaranteed, due to projections and forecasts.
Most companies fail not because they lack a good product or service, they fail because they lack customers and a proven financial model!
The Four steps to Revelation are meant to help you avoid any huge loss of time/money and provide you with huge probabilities of success.