Watch the video on this module:

https://player.vimeo.com/video/702734095?h=5501f32b0e&badge=0&autopause=0&player_id=0&app_id=58479

STEP 1: NICHE DOWN

The main reason behind niching down is for you to be able to dominate, you can’t dominate if you’re targeting the same people that are being targeted by someone’s grandmother and the biggest corporations in the world.

The process to niching down:

1. Pick a group of people and their current situation: Call out people by their current situation and their pain/ problems.
2. Find out their Desired outcome/situation

The most important part of niching down is niching down after A PROBLEM!

The mistake most people make when niching down is that they niche down by selecting a group of people and the issue with doing this is that you get penalized on pricing, timeframes, and a thousand other competitive scenarios where others will deliberately undercut you to earn the business away from you.

Per example:

Who would you pick to help you solve your problems if you were a real estate agent who is having an issue with nurturing and converting cold dead leads into new deals?

Would you pick: