Watch the video on this lesson:

https://player.vimeo.com/video/679713773?h=22309d8d0a

The one thing that any business can’t ignore if they want to grow past 7 figures, 8 figures, 9 figures, or more is the ability to generate attention and to grow a brand.

You can’t generate attention without having people, which is why it’s so crucial for you to keep investing for down the road, to make it unreasonable that a few months/years from now, you don’t have hundreds of thousands if not millions of people to know about you and your solutions.

Questions to ask yourself

• Do I have an email list?
• Do you have a Facebook group with 500-1k members or more?
• Do you have access to 5-10 quality paid groups (or free)?
• Do you have less than 1500 friends on Facebook who could be prospects?
• Are you consistently sharing content weekly about the thing that you solve?

If you said no to any of these questions, then you should:

• Build the most thorough lead magnet that you can build, where you share literally everything that you leverage to solve your customers’ biggest problems. Don’t hold anything back.
• Build your Facebook group and ONLY share that lead magnet in your Facebook group.
• Drive traffic to this lead magnet from every existing channel - Facebook, Linkedin, Instagram, Youtube, everywhere!
• Consistently start conversations with prospects in the audiences you accessed, and let them know about the lead magnet + your fb group
• Start building your email list, starting with every prospect with whom you’ve been on a call with, then leverage the group kit tool to collect every person signing up to your FB group If you can, you can build an opt-in funnel for people.
• Keep providing value to the members of your group to nurture them.

Repeat this process daily and keep repeating it until you have thousands of people who are willing to give you their last $ to access your solutions.